{"title":"Pairs Socks","description":"","products":[{"product_id":"parma-violet-merino-bed-socks","title":"Parma Violet Merino Bed Socks","description":"\u003cp\u003eAll the benefits of Merino - moisture-wicking, odour-resistant, temperature-regulating - in a soft and cosy bed sock. A bright lilac.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eAbout the brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePairs was founded in Scotland in 2020 by Alice Macfarlane who discovered the need for better socks during a cold walk with her young daughter. Frustrated by socks that couldn’t withstand Highland’s weather, she set out to create her own.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePairs look beyond ordinary cotton. They source the world’s finest fibres - Alpaca, Mohair, Merino, Bamboo, and Wool - working alongside dedicated makers who share their commitment to sustainability and quality. Crafted from the finest natural materials, Pairs are socks you’ll reach for every single day - and once you wear them, you’ll never want to take them off.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e“It’s the small things that can transform an ordinary day — beautiful socks are one of them. 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